The Market Research Exchange (MRE) aims to be the primary professional organization in central Ohio that inspires and educates dedicated Market Research professionals to build and/or accelerate their career and promotes the value of Market Research and Market Research professions.
A local, central Ohio organization that works to elevate the role of insights and research by supporting and creating the training and learning opportunities for the broad spectrum of market researchers, providing a holistic perspective on how the collective use of all the tools and techniques used by market research support better decision making.
MRE defines marketing researchers broadly, including individuals that manage the execution of research, provide market or consumer driven insights and/or information/facts, drive analyses, and/or develop actionable insights to support business management and effective decision-making. These roles include qualitative, quantitative, and empirical research disciplines. Roles may include primary (custom) research; secondary research; analytics; big data analytics; strategic planning; shopper insights; consumer insights; marketing research; moderating; research facility/support management; consulting; survey interviewers; ethnographers; opinion research; user experience research, experiential research; business intelligence; and similar roles.
Area of Focus
Develops a sense of community and support.
Provides opportunity for learning and development across a wide range of skills.
Creates networking opportunities.
To find out more about the benefits of MRE membership and how to join the organization, please click here.